In a survey done by ForRent.com, 28 percent of respondents used mobile sites or apps during their apartment search. An even greater number of millennial renters wanted an online medium to connect and communicate with their landlords.
Those numbers will continue to rise so be prepared!
Online communication skills are essential for landlords hoping to reach this generation of millennial renters. Gone are the days when print advertising would suffice as the sole source of marketing. Gone are the days when phone calls and paper checks were the norm.
Renters are using mobile devices to search, pay and maintain their apartments which makes having an online presence essential for landlords. Here are some tips to get started: