Create Beautiful Rental Listings on Properly

All landlords, from time to time, will need to find tenants for their rental properties. This typically requires creating rental listings and advertising them across various outlets so that they reach the highest number of renters possible. Unfortunately, the existing process is frustrating. First, landlords have to worry about making the listing attractive so that it draws the attention of applicants. Second, they need to repetitively enter the same information to create the listing multiple times so that it appears across the major property websites such as Zillow, Craigslist, and others.

Properly has developed a new listing tool that helps landlords create rental listings and advertise it in a matter of minutes. Here’s how it works.

Create a Listing

Properly makes creating a rental listing simple and quick. Landlords can select from a list of options, write descriptions, and upload photos of the property. The information covers all the important qualities of a property:

  • Address and Contact Info
  • Basics – bedrooms, bathrooms, parking, etc.
  • Details – list of amenities available
  • Photos & Video Tour
  • Lease Terms – rent, security deposit, date available, utilities included, etc.
  • Description – attract applicants by describing what makes the rental stand out.
  • Screening Report – option to require a credit, background, and eviction report from applicants.

Create rental listing[Screenshot]

Create rental listing

Create rental listing

Landlords can preview the listing and when ready, activate it.

Market Your Rental

Once the listing is activated, Properly uses all the information provided to create a beautiful listing on its own dedicated webpage. Here is an example –

Rental listing

Rental listing

Rental listing

Rental listing

Properly’s listings are designed to make your property stand out with photo slides, images for amenities, and lease terms that are easy for applicants to read and understand.

Receive Applications Online

Interested renters can submit applications directly from your listing page. There is no need to wait. Stop using paper applications that require hand-delivering, faxing, scanning, or mailing.

Renters can also send you messages which will be delivered to your email inbox. You will be notified instantly each time you receive an application or message.

Submit online application

Automatically Post to Listing Sites

Landlords only have to create one listing on Properly and it will automatically post in real-time to the Zillow network which also includes HotPads and Trulia. We will continue to partner with additional listing services in the near future.

Find Your Ideal Tenant

Properly makes it easy for landlords to create a listing, share it across the web, receive applications, and screen tenants. By removing the hassles inherent in the traditional manual and paper-based methods, landlords can save time, generate more leads, and focus on qualifying applicants. Our goal is for every landlord on Properly to find their ideal tenant!



New Feature: Renters, Share Your Renter Profile with Any Landlord

Renter Profile

We’ve been listening to Properly’s users who have provided valuable feedback and suggestions for what they want as next features.  We put on our product development hats and set off on creating new solutions that will continue to make our users’ lives easier.

A pain-point we frequently heard from renters is that the landlord must provide an application link before renters can submit rental applications. This required the landlord to take the initiative. Our renters wanted the option to submit their applications even if a landlord is not a Properly user.

We agreed fully and we’ve launched a new feature that allows renters to share rental applications to any landlord at any time.

Continue reading →

YETInvesting’s Experience with Using Properly

Find Tenants

Find Tenants

One of Properly’s users is a blogger who runs YETInvesting, a personal finance blog where she writes about her experiences with real estate investing, being a landlord, and other financial topics.

She recently purchased 4 rental properties, completed a series of renovations, and used Properly to manage her application and screening processes. All 4 units were filled with quality tenants within a week!

YETInvesting published a detailed article about the experience of using Properly to find tenants. Check it out!

Properly’s Featured Startup Pitch at StartUp Beat

StartUp Beat featured Properly’s startup pitch!


Properly is on a mission to make all aspects of renting simple and secure. We take on each rental process (i.e. applications, tenant screening, rent payments and more) and find a better and safer way to do it.

Read the full pitch at

Properly’s Interview at Startupcasts

Cover for Startupcast Interview

Check out the interview with Properly’s co-founder, George Cen, at Startupcasts:

My name is George Cen and I am a co-founder of Properly, where we are on a mission to make renting simple and secure. Along with my two co-founders, Jerry Bai and Michael Lee, we take each traditional renting process (i.e. applications, tenant screening, and rent payments) and find a better and safer way to do it.

Our vision for this company is to be the one-stop shop for independent landlords and renters by providing the entire suite of rental services on our platform.

Where did the idea for Properly come from?
By late 2014, I had lived in New York City for six years and moved three different times….

Read the rest at Startupcasts!