Properly’s Featured Startup Pitch at StartUp Beat

StartUp Beat featured Properly’s startup pitch!


Properly is on a mission to make all aspects of renting simple and secure. We take on each rental process (i.e. applications, tenant screening, rent payments and more) and find a better and safer way to do it.

Read the full pitch at

Properly’s Interview at Startupcasts

Cover for Startupcast Interview

Check out the interview with Properly’s co-founder, George Cen, at Startupcasts:

My name is George Cen and I am a co-founder of Properly, where we are on a mission to make renting simple and secure. Along with my two co-founders, Jerry Bai and Michael Lee, we take each traditional renting process (i.e. applications, tenant screening, and rent payments) and find a better and safer way to do it.

Our vision for this company is to be the one-stop shop for independent landlords and renters by providing the entire suite of rental services on our platform.

Where did the idea for Properly come from?
By late 2014, I had lived in New York City for six years and moved three different times….

Read the rest at Startupcasts!

A Smarter Online Rental Application, Part II

Did you know that landlords who do not offer an online rental application option receive 50% less applicants than landlords who do?

online rental application

Dealing with paper applications is slow. On average, it takes an extra 3 days for the applicant to fill out and then hand deliver, fax, or mail an application to the landlord. Applicants are interested in multiple listings at the same time and since good tenants are also in high demand, landlords who have a slow application process miss out on them. The ease of an online application removes that barrier because renters can apply right away and landlords can review an application immediately after submission. It’s also an easy way for the landlord to screen applicants before even having to show the apartment.

In last week’s Part I, we described the benefits of Properly’s online rental application to renters. Now, let’s discuss the benefits to landlords.


1) Share your application link

When you add a property on Properly, you are provided with a unique application link specific to that property. Post this application link as part of your listing on Craigslist, Streeteasy, Zillow, etc. or share it on Facebook and Twitter. When applicants read your listing, they can apply immediately using the link.

2) More applicants 

By providing a convenient online option for renters to apply from the comforts of their homes and on mobile devices, you attract more applicants by significantly reducing the hassle and effort that paper applications require.

3) Only the important info 

Review only the stuff that matters – contact info, rental history, references, employment, financials, and credit/background to easily assess whether an applicant is qualified.

4) Works on any device 

Our applications can be reviewed on all computers, phones, and tablets, allowing you to make a timely decision.

5) Screening reports in real-time 

You can require applicants to submit credit, background, and eviction reports as part of their applications without needing to collect their social security numbers. Applicants pay for their own screening reports. Reports are 100% free for landlords to view.


Learn more at and view a sample application.


A Smarter Online Rental Application, Part I

At Properly, we’ve designed an online rental application that is simple to fill out, easy to read, and eliminates repetitive data entry.

In this article, we will summarize the benefits of our application process to renters.

online rental application

All the important info

Rental history, employment, references, and financials – only the stuff that matters.


Fill out your renter profile once and update only when you need to. When you apply to a rental listing, your application is automatically populated with your information. No more filling out the same things over and over again!

Share with landlords

As soon as you submit an application, Properly automatically notifies the landlord who can instantly review your qualifications so you can receive a prompt decision.

Secure and works on any device

Your data is encrypted at all times. Applications can be filled out, submitted and reviewed on all computers, phones, and tablets.

Screening reports in real-time

Properly’s application is free. You can add an optional credit, background, and eviction report for $34.95 and have unlimited shares for 30 days. If you’re applying to multiple listings, you still only pay once!


Learn more at and view a sample application.

In our next article, we will explain the benefits of Properly’s online rental application to landlords.