Make the Switch to Online Rental Applications

Newspaper Ad for Homes

Remember the good ol’ days of listing apartments and houses?

  • Taking out a classified ad in the local newspaper to inform readers as they sip on their morning coffees.
  • Posting a sign on the front lawn for cars driving by.
  • Hand delivering applications to prospective renters for them to fill out either on the spot or snail mail back.

In today’s world, the above tasks are mostly handled online. Listing sites such as Craigslist, Zillow, Trulia, and Realtor have replaced newspaper ads and lawn signs. Marketing on social media platforms such as Facebook and Twitter have also become increasingly popular. It makes sense. Listing and advertising a property online allows the landlord to reach a much wider audience than just counting on cars driving by or people subscribing to a certain newspaper.

Once the landlord attracts a pool of applicants, the next task is to have them submit applications. Curiously, many landlords still handle this task manually with paper applications. Online rental applications have been increasing in usage over the past few years but have not caught on nearly as fast as digital listing and marketing.

Landlords and property managers, if you are still using paper applications, here are reasons to make the switch NOW!

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JEeves 2

How to Keep Good Tenants by Channeling Santa, Slickdeals, Miss Cleo, and Ask Jeeves

Landlords spend a great deal of time, effort, and money trying to find the ideal tenants for their rental units. In most cases, landlords are having complete strangers move into their homes. Marketing the property, reviewing applications, screening credit and background histories, checking references, and negotiating appropriate lease terms are all necessary steps to decrease the risk of poor tenants, evictions, and vacancies. Even then, applicants who look perfect on paper may still turn out to be terrible tenants.

What many landlords seem to ignore is dedicating the same effort to retaining high quality tenants. Think about it. These tenants are no longer strangers in the sense that there is history of them paying rent on time, taking care of the property, and being respectful to neighbors. The risk is now much less than when they were applicants.

Landlords often make the mistake of thinking that just by doing their duties as defined in the lease, good tenants will stay.

No! Go above and beyond to retain them!

In a prior article, 7 Ways to Make Your Landlord Appreciate You, we provided tips to tenants on how to get in their landlords’ good graces. As we know, a harmonious landlord-tenant relationship must be a two-way street so how about on the landlord side? What can landlords do to keep good tenants?

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The Consensus Top Landlord Mistakes

Mistakes 2

 

There are many articles written about the most common mistakes made by landlords. Why not learn from other people’s missteps? However, the majority of these articles are written by one person which makes it difficult to tell if the mistakes were from just that one writer’s experience or from multiple sources. If multiple, how many? In what markets? Are they do-it-yourself landlords or professional property managers?

I am a big proponent of leveraging online communities and social networks when it comes to gathering actionable advice on how to be a landlord. Many of the comments posted are from real life landlords from all over the country who are sharing their stories and experiences.

One of the biggest real estate social networks is BiggerPockets. They run a forumlandlord and rental property questions, that has an active user base where there are new posts every several minutes.

A favorite thread of mine is “The Top 5 Landlord Mistakes” (you will find the thread stuck right at the top of the discussion list). This thread is a gold mine for identifying the most common landlord pitfalls with approximately 150 posts spanning 7.5 years. However, it does take a long time to read them all so I created a cliff notes version. As I read through the comments, I paid attention to:

1) the frequency that a mistake was identified AND

2) the answers with a high number of upvotes.

Similar mistakes were grouped in the same category.

 

And finally, the big unveil…here are…drum roll please…the consensus top landlord mistakes:

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Why Renters Should Run Their Own Credit Reports

Renters should run their own credit reports and why it is beneficial for both the landlord and the renter

Applicant credit post

Traditionally, when a renter applies for a rental listing, he or she fills out an application and provides personal information such as a social security number (SSN) to the landlord. The landlord would then take that data to a credit reporting service to run the applicant’s report.

Now, think about how unsecure and unsafe that process is.

The renter is handing over his/her most personal and confidential information to a landlord who, in many cases, is a total stranger.

The landlord is responsible for safekeeping the renter’s private information. Improper handling and protection of this information can result in identity theft (the #1 crime in America affecting 15 million victims a year). In such an occurrence, the landlord could be held liable.

There is a better way! Renters should run their own credit reports and why it is beneficial for both the landlord and the renter:

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